National Reach & Local Touch

Fostering Significant Opportunities

Bally’s, which is known for its national reach and local touch, is committed to becoming an active member of the City and deeply woven into the fabric of the Richmond community. To ensure that our project fosters significant opportunities for Richmond’s local groups and organizations, as well as small, emerging and minority-owned businesses, Bally’s has entered into strategic partnerships with multiple leaders of the greater Richmond community. 

The Lanier Family – Willie Sr. and Willie Jr.

Reinforcing Our Commitment To Involve And Connect With The Local Richmond Community

Willie Lanier Sr. and Jr. are actively involved in the Richmond community, providing support to residents through various economic development projects, engagement with athletic programs and interactions with local charitable organizations. The Lanier Family will assist Bally’s in our community outreach programs as well as provide project construction and development services through Lanier United — a real estate development and construction company owned by Willie Lanier, Jr. 

Warren Thompson, President and Chairman of the Board of Thompson Hospitality Corporation

Providing Minority Training and Employment Opportunities

Thompson Hospitality Corporation is the nation’s largest minority-owned food and facilities management company, and largest minority employer in Virginia. Our partnership with Thompson will enable Bally’s to further support the Richmond community by incorporating local restaurant concepts and minority employees into the project, and entering into supplier agreements led by his company.

Minority Business Organization Relationships

Amplifying Our Local Impact

Our project is exclusively supported by the Virginia Asian Chamber of Commerce, an iconic business advocacy organization working on behalf of more than 47,500 Asian American companies in Virginia that employ more than 97,000 employees. The group helps to develop and generate new business connections for its members through monthly statewide events, conferences, and initiatives.

Additionally, we are pleased to have committed support from the Carolinas-Virginia Minority Supplier Development Council, a non-profit corporation chartered to enhance business opportunities for minority-owned companies by providing support through developing mutually beneficial networking opportunities with corporate members and promoting minority business development.

The Northern Virginia Black Chamber of Commerce (NVBCC) has also committed its sole support for the Bally’s Richmond project. The NVBCC is a nonpartisan, nonprofit 501(c)(3) organization committed to providing leadership and advocacy to promote prosperity within the African American community of Northern Virginia. Its goal is to facilitate the economic empowerment of black-owned businesses in Northern Virginia and the success and development of the region. Through its initiatives, the NVBCC provides leadership, strategic information and technical assistance.

We also recently announced our Platinum membership with the Virginia Council on Problem Gambling, demonstrating our intention to promote responsible gaming practices in the RVA community and the Commonwealth of Virginia. We are the only member of the three finalists, and look forward to working with the VACPG to promote awareness and provide education and prevention services.

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