A $650M Community-Focused Destination
The Bally’s Richmond will be a $650 million, community-focused destination hotel and casino offering the most comprehensive and state-of-the-art resort amenities. Leveraging our 15+ million player database, Bally’s will transform the City of Richmond into a tourist destination and economic hub, attracting visitors from all over the U.S. to experience Richmond’s historic and diverse culture.
Strategically Situated For Minimal Disruption
One of the most attractive elements of the Bally’s Richmond is its ideal location – a 61-acre site at the intersection of the Powhite and Chippenham Parkways on the western border of the City. This undeveloped parcel of land provides convenient highway and transit access. It’s also layered with environmental opportunities given its close proximity to the downtown Richmond area and surrounding neighborhoods. Importantly, this beautiful site provides flexibility for our campus-like approach to development while minimizing disruption to nearby neighbors and businesses with limited traffic congestion.
There will be no public access points directly connecting Bally’s Richmond to Forest Hill Avenue via Cherokee Road of any other roadway.
Maximize Access / Minimize Traffic
Our design provides convenient, easy access to and from the casino, with priority being placed on keep traffic off the local major roads.
Very Limited Noise Impact
Our location provides substantial noise buffering via landscaped greenery, natural wetlands and existing trees, as well as railroad tracks that separate the facility from commercial / residential communities.
Roadway / Infrastructure Investment
Our solution calls for significant roadway / infrastructure investment, which will unlock development opportunities across the entire region.
A $650 Million Resort, Hotel & Casino
A $650 Million, 1.6 Million Sq. Ft. World Class, Destination Resort, Hotel and Casino Featuring Richmond’s Rich History and Culture
The Bally’s Richmond captures the essence of Richmond’s culture and history, coupled with an architectural design that reflects Bally’s vibrant personality and brand:
Bally’s will operate a 4-star, 250-key hotel that will include a mix of standard rooms, junior suites and executive suites. Adding a 4-star hotel will be an advantage to Richmond’s market as the new hotel will increase the desirability for MICE (meeting, incentive, convention, exhibition) activities in Richmond. It will also be a selling point for the existing Richmond Convention Center. Bally’s marketing team will work with the local Richmond Convention Center, local event planners and local tourism agencies to cross-market and offer the best opportunities to encourage tourism.
With 117,500 square feet, the Bally’s Richmond casino will feature an elevated design consisting of the most current gaming components. It will include 2,500 slot machines, 90 table games, 30 poker tables, a High Limit Gaming area and a VIP lounge. In addition, the centrally-located sportsbook will radiate energy and attitude that will enhance guests’ gaming experience.
The Bally’s Richmond will strive to complement the City’s existing entertainment venues by developing a 45,000 square foot, multi-use event center with 3,000 high-quality seats, a permanent stage and a state-of-the-art sound system. With this new facility, Bally’s will tap into our existing entertainment networks to bring musical acts of all genres to Richmond. This entertainment venue will also be available for art exhibitions, sports events and other performances.
Rest & Relaxation
After a hot day in the Richmond sun, guests will be able to take advantage of Bally’s Richmond’s world class pool and spa. The indoor/outdoor pool will serve as an all-day activity hub, complete with a stage, access to food and beverage options, and adjacent to a rotating selection of local food trucks.
As a complement to the indoor and outdoor pool, the Bally’s Richmond will offer a 16,000 square foot multi-dimensional spa, salon and health club. This will be attractive to not only hotel guests but for the surrounding communities. The spa will offer a variety of curated wellness treatments, customizable therapies and massages, advanced skincare options, wet and dry facilities and a full-service salon.
Wine & Dine
For guests looking to quench their hunger and thirst after a long day of swimming and gaming, the Bally’s Richmond will offer 13 distinct food and beverage options featuring locally sourced vendors. The options will range from fine dining, casual/quick serve and specialty dining, as well as a casual sports bar. There will also be two destination food locations within the property.
Bally’s believes that it is important to support the local food and beverage community and create lasting relationships with local vendors. To that end, the B3 Bar will be an outdoor food and beverage venue, outside and adjacent to the pool area where patrons will be able to enjoy food from a rotating selection of local food trucks as well as local beer, wine and other distilled options from around Richmond. In addition to the B3 Bar, there will be an indoor food hall with three to four permanent local vendors with a limited number of curated, seasonal vendors.
For guests yearning for a spectacular view of the City, the Bally’s Richmond rooftop bar will allow guests to enjoy their cocktails while overlooking the James River and downtown Richmond.
Richmond Rewards Virtual Mall
Highlighting the emphasis on the community, local businesses participating in the “Richmond Rewards” program will be featured and promoted in the “virtual mall” located prominently inside the casino. This virtual mall will include digital screens that provide unique targeted advertising opportunities to millions of players and guests. It will also provide the ability for players to explore the options available to redeem their rewards points throughout the City of Richmond.
A distinctive element of the Bally’s Richmond will be the inclusion of a visitor center that will offer a full range of services that will help guests access the local Richmond sites, museums, and other attractions throughout the City. Guests will be able to make bookings for tours, restaurant reservations, purchase tickets for entertainment and rent gear for outdoor activities throughout the City.
Covered Parking Structure
To accommodate the 3.7 million visitors that we anticipate welcoming every year, the Bally’s Richmond will also include a 3,000-spot environmentally responsible parking facility that will provide preferred parking for green vehicles. We will also provide access to quality public transportation.